Airoh E-commerce
The challenge
Create a site where the user could learn about and buy the brand's products, in a young, dynamic and iconic environment.
A site where the aesthetics of the products, fundamental to the brand, could be studied in detail from every angle to highlight all the development and graphic work that the company does on a daily basis.
A platform connected directly with the warehouses so that each product could be connected and displayed immediately and faithful to availability.
In short, an extremely functional and dynamic space at the same time.
The solution
Linking the data from the company's internal database with the site's engine made it possible to return to the user the availability or not of a model or spare part in real time with the current warehouse situation.
Study carefully each step of the UI and UX to arrive in a few steps directly at the purchase of the desired model.
To make the products fully explorable, it was decided to offer them in a three-dimensional environment. Every model and color has been transferred from reality to digital, through a process of 3D modeling and surface optimization.
A meticulous work that has allowed the instant visualization of very complex three-dimensional models whose weight has been practically reduced to that of a traditional image.
The result
The careful study of every button, tab, link and text on the site has made it possible to create an environment that is very simple to explore, but at the same time immersive and complete.
The presence of navigable three-dimensional models has distinguished the site from all other global competitors by first inserting a function that will become the industry standard.
