AM Vending
The challenge
Federico and Giorgio, founders of AM Vending, had a clear vision: to create a brand that represented a perfect balance between professionalism and creativity. Their desire was to convey the idea of a “nice coffee”, capable of snatching a smile from customers, without losing sight of the trust and competence that characterize the company. The challenge was to translate these values into a simple and modern visual identity, able to adapt to different contexts, from vending machines to events and collaborations with companies.
The solution
To face the challenge, an inspirational moodboard was created that captured the desired imagination, accompanied by a series of drafts of the logo. It was decided to work on a design that was simple but impactful, capable of immediately communicating the values of freshness and sympathy, while maintaining a professional tone. The use of bright colors and modern shapes has helped to give the brand the versatility necessary to be declined on various supports and for all the needs of AM Vending's business.
The result
The AM Vending brand proved to be a success. The logo was appreciated for its directness and versatility, thanks to the different variants that can be adapted to vertical, horizontal and symbolic contexts. The consolidated visual identity transmits a strong coherence, guaranteeing the brand recognition and professionalism in every application, from business cards to business gadgets. The overall result is a brand that fully communicates the essence of AM Vending: a fusion of tradition and innovation that puts the customer at the center.
Even the website perfectly reflects the identity of AM Vending, highlighting its personality in every detail. With a clear structure and creative design, the site proves to be extremely effective in communicating brand values and facilitating contact with customers, strengthening the online presence and improving the company's visibility in the market.
