Anika Skincare
The challenge
Anika is a brand that combines natural cosmetics with a holistic and personal approach to beauty. For Barbara, founder of Anika, the need was twofold: on the one hand, to have a stable and performing e-commerce platform that would allow her to manage sales independently, leaving behind a fragmented manual system; on the other, to visually tell the brand's identity with content that was consistent, curated and able to surprise.
The solution
We have designed a tailor-made e-commerce, capable of visually translating Anika's authentic and feminine soul. Every detail — from the color palette to the organization of the contents — has been designed to represent Barbara's sunny and conscious character and her vision. At the same time, we took care of the photo shoot of the products to ensure uniform, professional images consistent with the tone of the brand.
The result
The new site today represents a solid, intuitive and scalable platform, able to support sales and brand growth. The quality of the images and the visual coherence have enhanced Anika's identity, allowing the brand to position itself with credibility and personality in the world of natural cosmetics.
