AT Car

In the vibrant automotive sector, the launch of AT Car marked the ambitious debut of a business specialized in the sale of imported cars. The challenge was twofold: to create a distinctive brand identity that reflected the quality and elegance of the cars offered and to develop an online presence that would convey trust and professionalism, without the e-commerce functionality. A difficult task, given the need to position itself effectively in a highly competitive market.

In response to the challenge posed, Alset Studio has embarked on a creative and strategic path to build the image of AT Car. Starting from the development of a logo that would capture the elegance and superiority of the proposed cars, we proceeded with the creation of a coordinated image manual that would guarantee consistency and refinement at every point of contact with the brand. The branding strategy has extended further, with the adoption of diversified accessories and supports that reflect the uniqueness of AT Car, enriched by professional photographic shots that portrayed the founders, giving a personal and authentic touch.

The focus of the project was the development of a tailor-made website, designed to enhance the personalized search service, placing emphasis on the exclusivity of the offer and on additional services. Alset Studio has carefully taken care of every detail, from design to functionality, to ensure an impeccable user experience and to transmit the values and philosophy of AT Car in an effective and distinctive way.

A crucial element of the project was the design of the interior design of the AT Car headquarters. Alset Studio created a space that reflected the brand's identity and values, with an environment that welcomed customers in an atmosphere of luxury and comfort.

With the use of high-quality materials and a tailor-made design, the interior design completes the brand image, creating an immersive and complete experience for visitors.

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