Eye Culture by Ottica del Borgo
The challenge
Ottica del Borgo, a reference point in Bergamo for over thirty years, has entrusted us with the development of the site for the launch of the new “Eye Culture” brand. The challenge was to create a site that embodies the sophisticated and daring soul of the brand, in line with the claim “Pioneers not Followers”. The goal was to convey the premium quality and the unconventional identity of the six lines of eyewear through a high-impact visual narrative.
The solution
We have designed and developed a website with a strong visual identity: clean, elegant and focused on eyewear models. To make the most of the product, we took care of a professional photo shoot in the studio, involving models to give expression and context to the collections. Each Eye Culture line — Dolomiti, Designed in Bergamo, Borgo Santa Caterina, Rainbow, Japan and Luxury — is told through shots designed to enhance their style and philosophy.
The result
The resulting site is a distinctive visual experience, perfectly balanced between aesthetics and functionality. Thanks to high-quality images and a minimal but decisive design, Eye Culture presents itself online with a strong, recognizable identity consistent with its innovative spirit.
