Gin Tonic Festival 2024
The challenge
The Gin Tonic Festival needed to renew the visual aesthetic while maintaining the identity of the original brand. With three editions in 2024, in Genoa, Milan and Bergamo, the festival required a coordinated image, while respecting the peculiarities of each city. The main challenge was therefore to create a branding that was distinctive for each location, but at the same time easily recognizable and consistent with the global image of the festival.
The solution
We have developed a flexible graphic system, based on a common basic pattern, but adaptable to each event thanks to variations in colors and visual accents. In particular, for the Milan edition, we designed a fresh summer aesthetic, perfect for the event period (end of August), in line with the city's young and dynamic target. Each design variation has remained faithful to the general identity of the festival, thus maintaining visual coherence and recognizability, while adapting to specific contexts.
The result
The new concept proved to be a success. All three editions of the festival were highly attended, with a strong visual impact that attracted attention both during events and on social media. In addition to the visual rebranding, we have edited the guidelines for social communication and developed the large scale of posters. Public enthusiasm and online success have confirmed the validity of our creative approach. In addition to the visual part, we have developed a highly dynamic and scalable website for the festival (gintonicfestival.com). The site has been designed to be easily updated and modifiable by the customer, including numerous implementations to fluidly manage content and updates related to different editions and cities.
