Italstock
The challenge
The heart of the challenge lay in condensing Italstock's entire production process and its excellence into a short video, making it accessible and engaging for a wide audience. In addition, the responsibility to update Italstock's visual identity through a new logo and website required a delicate balance between innovation and respect for the thirty-year corporate tradition.
The solution
The strategy adopted by Alset Studio included a preliminary phase of immersion in the Italstock environment, culminating in the creation of a detailed storyboard for the video. This careful planning ensured that every aspect of the video conveyed Italstock's mastery and innovation. In parallel, the Alset Studio team worked on the renewal of branding, designing a logo that reflected the evolution of the company and developing a website that would enhance its new visual identity and fundamental values.
The result
The video produced for Italstock turned out to be a masterpiece of visual storytelling, highlighting the company's production process and innovation with a dynamic editing and a compelling soundtrack. At the same time, the new logo and website have reinforced the message of renewal and modernity, consolidating Italstock's presence in its sector. This holistic approach has not only enhanced the brand but has also established a new communication standard for the company, demonstrating the importance of a coordinated and coherent image in today's market.
