The challenge
Stilo turned to Alset Studio with the need to renew their merchandising and the layout of the offices, without losing the distinctive identity that has always distinguished them.
The main challenge was to maintain the essence of the brand, combined with a fresh and modern aesthetic capable of making an impression on both customers and visitors to their offices.
The solution
We have designed and developed a complete line of merchandising, which includes sweatshirts, t-shirts, caps, notebooks, pens and bottles, all made with high quality materials.
We took care of every detail, from basic to premium versions, to ensure that each piece reflected Stilo's style and values.
In addition to the merchandising, we have created distinctive logos for the helmets and designed displays for the headquarters, also including the internal signage that guides and inspires visitors.
All this was done while maintaining the consolidated visual identity of Stilo, while adding a touch of modernity that was immediately recognizable.
The result
Our work has been a great success. Stilo appreciated the quality of the materials and the creative approach we brought to the project.
The new merchandising met with great enthusiasm from the public and the signage at the headquarters elevated the brand's visual experience, further strengthening their image in the racing sector.