WeNeed
The challenge
The customer's request was very demanding, as he wanted to create a unique and never seen before experience, that was fun and would meet the needs of consumers looking for something different. The challenge was to find a balance between the fun and unique image requested by the customer and the need to convey professionalism and reliability for a product related to CBD.
The solution
To face the challenge of creating a unique and fun coordinated image, we have adopted a creative and unconventional approach.
With the use of original and non-trivial illustrations, we have created an engaging and distinctive experience for the customer. The “cartoon” and playful style of the coordinated image was the key point to convey the uniqueness of the brand and respond to customer needs.
The result
The final result of the branding and website project for 'We Need Weed' was exceptional and exceeded customer expectations.
Thanks to a creative and innovative approach, the coordinated image of the brand has been executed in an impeccable and coherent way, from the website to promotional gadgets, through photographic content and social media.
The result was a unique and engaging experience for consumers, who appreciated the fun and original image of the brand. The success of the project demonstrates the importance of a well-curated and coherent coordinated image to effectively transmit brand values.
