Frankinelli Fabrics
The challenge
Frankinelli Milano, a company specialized in the sale of deadstock fabrics, has entrusted us with the mission of transforming their e-commerce, making it professional, attractive and functional. The old site suffered from an undistinctive design and limited functionality. In addition, the challenge included expanding the market abroad, with the translation of the site into six languages (Italian, English, German, Polish, Russian and Arabic). Another fundamental request was to implement an advanced filtering system to facilitate the search among more than 130 fabrics and offer users the possibility of creating personalized sample boxes, to experience first-hand the quality of the materials.
The solution
We have completely renewed the design of the site, maintaining a clean and modern style, which reflects the prestige of the brand. On a technical level, we have optimized the backend to simplify the management of orders, even from international customers, and introduced an intuitive filtering system. The 'Create your Box' function has been successfully implemented, offering a unique and personalized experience to users. The site was launched with a targeted social strategy, designed to reach new global markets.
The result
The new Frankinelli Fabrics e-commerce stands out for its advanced functionality, contemporary design and a user-friendly interface. The social campaigns generated orders already in the first days of launch, confirming the success of the international strategy. Today, the site is a reference point for national and international customers, offering a fluid and personalized shopping experience.
