Rubicon
The challenge
The main challenge was to create animations that were simple but effective, surprising and consistent with the aesthetics of the Rubicon brand. Our goal was to find unique textures that reflected the world of NFTs and at the same time represented Rubicon as accurately as possible. We were determined to add the 'wow' factor, to amaze and engage the Rubicon audience.
The solution
To overcome these challenges, we set up the two projects in a similar way, with a basic rotation animation. Later, we added a second, more articulated and particular animation, to create interest. We selected textures and colors that were in line with the Rubicon brand, embellishing the videos with unique details to give them a touch of uniqueness and originality.
The result
The results obtained were excellent. With our 3D videos, we've not only seen a significant increase in user interaction on the Rubicon website, but we've also helped create a more engaging and visually stimulating brand image. The contents created, which embody Rubicon's innovation in the field of blockchain and NFT technology, have enriched the user experience and strengthened the brand's positioning. Rubicon expressed great satisfaction with the increase in the audience and the evolution of the overall look and feel of their brand thanks to our videos.
