Sweggie
The challenge
The main objective was to create a distinctive brand, which would clearly differentiate itself from the competitive communication messages, in order to attract a young and fresh target of customers for the purchase of fruit and vegetables. Subsequently, the challenge was to create an equally attractive e-commerce, easy to use and immediate, to make the shopping experience pleasant and interesting for users.
The solution
After thoroughly analyzing the major competitors, we decided to adopt some strategies to differentiate ourselves from the rest of the market and create a strong and recognizable brand identity. First of all, we chose to create a mascot to represent the brand, which would allow us to stand out immediately. In addition, we worked on creating a catchy and slang name that would resonate well in the imagination of our customers.
As for the visual aspect, we opted for very bright and varied colors, to distinguish ourselves from the classic green used by most competitors. Even the photography of the products has been taken care of down to the smallest detail, in order to create a strong and colorful image that would reflect the personality of the brand.
Finally, we have also extended this philosophy to e-commerce, using bright colors, strong typography and dynamic elements to create an engaging and memorable shopping experience for customers.
The result
The project we have carried out has borne fruit: we were able to create a unique and distinctive online space for the brand. Thanks to the strategic choices we have adopted, we have attracted the attention of many young buyers, who decided to try the shopping experience on the site.
The final result was a website that left a memorable impression on the minds of customers, standing out from the crowd thanks to a strong and distinctive identity. We are happy to have achieved our goals and to have created an online environment that best reflects the personality of the brand.
